Brian Halverson

Line of Action, LLC

Business Development


Brian’s 35 plus year career spans a broad perspective of services. Whether the product is from an Original equipment manufacturer, independent manufacturing & service organization, or contracted representative, his commitment to providing superior products and aftermarket support has been demonstrated in a wide range of service offerings including field service, technical training, warranty resolution, installed base management, service parts management and repair/remanufacturing of complex industrial equipment.

Pulp & paper, precious metals mining, steel, aluminum, building materials, agriculture, heavy movable structures, renewable energy and marine transportation are among the industries that have benefitted from this blend of services.


Business Track 4: Innovative Business Models Employing Reman Products

Over the last decade, improved reman processes, greater focus upon design-for-reman and more aggressive marketing efforts has enabled the reman community to experience a slow, but steady growth in its market size; but today the demand for reman products is on the cusp of significant growth and profitability. Evolving new business models are embracing the management of the lifetime value of a product; reman products are becoming a key element in these initiatives; referred as Product-as-a-Service, Servitization, Subscription, Managed Services and many others. Within the not too distant future the demand for reman products could double. This session features 6 perspectives, quick case studies, and Q&A on how these new business models are creating forces that will drive a new and exciting chapter for the remanufacturing industry.